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Hello! I'm Aarushi

About

An independent culture journalist, business writer, communication strategist and fiction writer.

In essence, I'm a storyteller.

Stories, I believe, run the world. At the heart of every connection, be it a writer connecting with readers, businesses reaching customers or news impacting the markets, is a solid and clear story. And it's this connection that speaks to people, no matter their context or industry. 

I deeply enjoy exploring different worlds and communicating their essence through my words. You'll find some of my writing on this website.

Aarushi Agrawal
Journalism
Journalism

Journalism

I'm an independent culture journalist and my writing has appeared in Firstpost, Hindustan Times, India Times, Architectural Digest India and The Better India, among others.
I write about art, culture, society and anything that might benefit from being viewed through a cultural lens.

Read select pieces below. And go here to see a more detailed portfolio.

Firstpost

Art in the time of coronavirus: Indian artists channel lockdown experiences into insightful, evocative works​

Today amidst the coronavirus pandemic as we live in lockdown and face a global emergency, art continues to work as a repository of individual histories and human agency.

Firstpost

Evolution of post rock in India: How the sub-genre trounced unfamiliarity and apathy to earn a loyal following

A look at how the indie scene captures the essence of post rock and tries to describe it, as a community for the sub-genre slowly grows in India.

The Established

How fake news is posing a threat to India's social fabric

The dissemination of fake news in the country has emerged as a major challenge for fact-checkers and civil society, only to be exacerbated further through social media and government-driven propaganda.

Decode, BOOM

The Struggle To Become A Star On YouTube

In a crowded space, the algorithm has no time for creators with average-quality content.

Content and copy writing

Business writing

I do content writing and copy writing for brands and individuals on a freelance or retainer basis. 
I've written blogs and articles, website copy, copy for print magazines and more. I have also done ghostwriting that isn’t listed here due to confidentiality agreements.

Cadbury

 

Mondelez, the parent company of Cadbury, needed writers to populate the Cadbury Dessert Corner website with blogs and articles.

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Slurrp

 

​​​​​​For the food website Slurrp, I contributed to the Slurrp 360 project, a virtual encyclopedia of food.

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Studio Shringaar

 

​​​​​​For the online apparel store Studio Shringaar, I did the website copy and wrote the About Us section.

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I have also worked as a:

- Freelance editor with Pepper Content

- Copy writer for the former print edition of Rolling Stone India magazine

- Content writer for Youth Incorporated magazine

Communication strategy

As a business writer, I also consult with businesses and individuals to shape their brand voice and communication strategy, focusing on how to tailor messaging across different platforms.

My process involves understanding a brand and its story and creating a strategy that will help the brand achieve its goals through strong and centred communication.

Sample

I worked with a brand named Shidori to create a complete communication strategy. Seeing that will give you an idea of what I offer. See that here.

Reach out to me for packages and more details: aarushi.agrawal01@gmail.com

Fiction

Fiction

I also love traditional storytelling! Here are a few of my published short stories:

A Pair of Jhumkas in The Chakkar

The First Giggle in Kitaab

A Wait for Anger in Punch Magazine

Colours of Friendship in Neend (app)

“A word after a word after a word is power.”
— Margaret Atwood

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